Good marketing always sits on a mountain of data. Understanding human behavior can be a critical asset in predicting trends of any kind.
Human behavioral statistical data, impossible just a few years ago, is now easily seen by String Logic technology. When you are trying to understand a product, service, concept or brand, String Logic language filters can be uniquely pointed in any direction to reveal unique data not affordable by any other technology.
Simply put, understanding how society feels about any given concept or subject can offer distinct advantages to firms that park product development and marketing on reliable statistics and data.